Yahoo opportunistic marketing

Spotted this opportunistic bit of marketing from Yahoo tonight. Well, I’m sure it’s automated to match keywords but looking at one of the headline news stories about a Monarch flight that aborted take off 3 times, yahoo manages to squeeze in an invitation to search for a new flight and even more relevant given the headline (and the one at the top about a near-miss incident) an advert for travel insurance.By the way, I had look to see if I could get affiliate links to the same travel insurance comparison company as Yahoo uses. They have an affiliate programme running with Affiliate Future but it’s only paying on life insurance at the moment.

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