Comments on: Who paid my mortgage this year http://affiliate4travel.co.uk/who-paid-my-mortgage-this-year/ Travel Industry Affiliate Marketing Sun, 09 Oct 2011 15:13:20 +0000 hourly 1 http://wordpress.org/?v= By: Russ Beech http://affiliate4travel.co.uk/who-paid-my-mortgage-this-year/#comment-621 Russ Beech Thu, 14 Jan 2010 10:59:35 +0000 http://affiliate4travel.co.uk/?p=379#comment-621 Thanks Rob, I plan to spend some time this year setting up http://www.kefalonia.co.uk properly - its seo'd but needs much more work. Its a slightly different place to make money from as the main focus is private villas so i'll have to accept some private advertising which is something i've never done before. Other than that its TUI mainly. I've looked at trying travel ppc a few times mainly on the alpharooms program - have never dipped into it though although I may try as a learning experience. The other one im looking at is barcelona (as i have a barcelona hotel domain) although you say you struggle with citys - any idea what the problem is? Cheers Russ Thanks Rob,

I plan to spend some time this year setting up http://www.kefalonia.co.uk properly – its seo’d but needs much more work.

Its a slightly different place to make money from as the main focus is private villas so i’ll have to accept some private advertising which is something i’ve never done before. Other than that its TUI mainly.

I’ve looked at trying travel ppc a few times mainly on the alpharooms program – have never dipped into it though although I may try as a learning experience.

The other one im looking at is barcelona (as i have a barcelona hotel domain) although you say you struggle with citys – any idea what the problem is?

Cheers

Russ

]]> By: Rob http://affiliate4travel.co.uk/who-paid-my-mortgage-this-year/#comment-620 Rob Thu, 14 Jan 2010 10:47:01 +0000 http://affiliate4travel.co.uk/?p=379#comment-620 Hi Russ, Thanks for the comment. Traffic source is mostly SEO. While I do run some PPC campaigns (and doing so helped me value SEO more by getting me to focus more on converting keywords) I find in terms of ROI (time), SEO wins because of the long term benefits. I find setting up, reviewing and optimising a good PPC campaign takes a lot of time if you do it right. Travel PPC is hard in the sense you have all sorts of seasonality in the bookings so for example a successful campaign from June could turn into a loss maker if replicated in December. Hi Russ,
Thanks for the comment. Traffic source is mostly SEO.
While I do run some PPC campaigns (and doing so helped me value SEO more by getting me to focus more on converting keywords) I find in terms of ROI (time), SEO wins because of the long term benefits. I find setting up, reviewing and optimising a good PPC campaign takes a lot of time if you do it right. Travel PPC is hard in the sense you have all sorts of seasonality in the bookings so for example a successful campaign from June could turn into a loss maker if replicated in December.

]]> By: Russ Beech http://affiliate4travel.co.uk/who-paid-my-mortgage-this-year/#comment-619 Russ Beech Thu, 14 Jan 2010 10:23:51 +0000 http://affiliate4travel.co.uk/?p=379#comment-619 Hi Rob, Thanks for the insight - its an interesting read. I wondered are you mainly a direct ppc affiliate or seo or a mix? Having read your blog I assume its a mix although you dont mention your own seo much? Cheers Russ Hi Rob,

Thanks for the insight – its an interesting read.

I wondered are you mainly a direct ppc affiliate or seo or a mix? Having read your blog I assume its a mix although you dont mention your own seo much?

Cheers

Russ

]]> By: Rob http://affiliate4travel.co.uk/who-paid-my-mortgage-this-year/#comment-618 Rob Wed, 13 Jan 2010 11:26:27 +0000 http://affiliate4travel.co.uk/?p=379#comment-618 Hi David - Happy New Year, Actually a mix of "sub resorts" (ie Alcudia is a sub resort of the main resort of Mallorca), and main destinations. One group is not more or less successful than the other as it's mostly long tail searches that are converting anyway. I have also tried to vary in terms of seasonality - e.g. Lapland saved December for me this year while this Jan it's been the summer only resorts in Greece and Turkey that are doing the business so far. The one area I struggle with is city destinations - it's beach destinations that convert for me. Hi David – Happy New Year,

Actually a mix of “sub resorts” (ie Alcudia is a sub resort of the main resort of Mallorca), and main destinations.

One group is not more or less successful than the other as it’s mostly long tail searches that are converting anyway. I have also tried to vary in terms of seasonality – e.g. Lapland saved December for me this year while this Jan it’s been the summer only resorts in Greece and Turkey that are doing the business so far.

The one area I struggle with is city destinations – it’s beach destinations that convert for me.

]]> By: David Fiske http://affiliate4travel.co.uk/who-paid-my-mortgage-this-year/#comment-617 David Fiske Wed, 13 Jan 2010 11:13:08 +0000 http://affiliate4travel.co.uk/?p=379#comment-617 Congrats on the success. Would be very interesting to know what you do in terms of promotion. Do you tend to focus on a country, region, resort or are you uber-niche? Surprised travel guides sales via Amazon aren't better :-D Congrats on the success.

Would be very interesting to know what you do in terms of promotion. Do you tend to focus on a country, region, resort or are you uber-niche?

Surprised travel guides sales via Amazon aren’t better :-D

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