Comments on: When Customers Pay More For Using Affiliate Links http://affiliate4travel.co.uk/when-customers-pay-more-for-using-affiliate-links/ Travel Industry Affiliate Marketing Sun, 09 Oct 2011 15:13:20 +0000 hourly 1 http://wordpress.org/?v= By: andy http://affiliate4travel.co.uk/when-customers-pay-more-for-using-affiliate-links/#comment-726 andy Fri, 19 Mar 2010 11:06:15 +0000 http://affiliate4travel.co.uk/?p=417#comment-726 imagine if th tabloids got hold of this info. All it would take is one front page headline of 'internet adverts cost you millions' and th entire affiliate industry halfs in size overnight. The IAB are quick enough to lambast affiliates for semi-dodgy activity, but do they have the same level of control over merchants? imagine if th tabloids got hold of this info. All it would take is one front page headline of ‘internet adverts cost you millions’ and th entire affiliate industry halfs in size overnight. The IAB are quick enough to lambast affiliates for semi-dodgy activity, but do they have the same level of control over merchants?

]]> By: Nathan http://affiliate4travel.co.uk/when-customers-pay-more-for-using-affiliate-links/#comment-720 Nathan Thu, 18 Mar 2010 17:06:07 +0000 http://affiliate4travel.co.uk/?p=417#comment-720 An unfortunate incident and one that arguably can be identifed from a user's point of view. Whilst it's tempting to try and maximise every penny from every sale (isn't that why we're all here?) there should be a longer term view that building a customer database that can be resold to for less outlay is a key goal to any business. I can't help but think that the affiliate programme for VivaStay may need some TLC to repair any damage. In the wider context, affiliate must be considered as part of the overall marketing mix and costed accordingly with customer and churn analysis to identify the quality of business coming through the channel. An unfortunate incident and one that arguably can be identifed from a user’s point of view.

Whilst it’s tempting to try and maximise every penny from every sale (isn’t that why we’re all here?) there should be a longer term view that building a customer database that can be resold to for less outlay is a key goal to any business.

I can’t help but think that the affiliate programme for VivaStay may need some TLC to repair any damage.

In the wider context, affiliate must be considered as part of the overall marketing mix and costed accordingly with customer and churn analysis to identify the quality of business coming through the channel.

]]> By: matt http://affiliate4travel.co.uk/when-customers-pay-more-for-using-affiliate-links/#comment-717 matt Thu, 18 Mar 2010 12:12:41 +0000 http://affiliate4travel.co.uk/?p=417#comment-717 Wow what an own goal. I'm amazed though perhaps I shouldn't be. Thanks for flagging this rob. Wow what an own goal. I’m amazed though perhaps I shouldn’t be. Thanks for flagging this rob.

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