Right Product – First make sure the product you are trying to sell is a good one. It sounds obvious but you need a good conversion of the visitors you send to the merchant and that can only happen if the place you are sending them is relevant, good value for money, relevant and attractive.
Right Place -Make sure you are advertising to the people that will be more likely buy the product you are marketing. It’s no good getting loads of visitors from China for your website aimed at Ibiza clubbing holidays departing from the North East of England. This also goes for where you send your visitors. Deeplink to the most appropriate place you can. Some pages on travel companies websites convert well, others don’t. If you can find out the hotspots then your half way there.
Right Time - Be aware of the booking seasonality for your products, e.g. summer beach holidays have traditionally had their peak booking period in Jan and Feb. If you after these customers you probably need to work harder than ever to attract them in these months.
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