Comments on: The Perfect Affiliate Scheme ? http://affiliate4travel.co.uk/the-perfect-affiliate-scheme/ Travel Industry Affiliate Marketing Sun, 09 Oct 2011 15:13:20 +0000 hourly 1 http://wordpress.org/?v= By: matt http://affiliate4travel.co.uk/the-perfect-affiliate-scheme/#comment-609 matt Tue, 08 Dec 2009 08:35:40 +0000 http://affiliate4travel.co.uk/?p=369#comment-609 Concisely and efficiently put, thanks Rob. I tend to look at EPC more than conversion rate. It's can be surprising (and indicative) how EPCs can vary enormously, even up to 100%, 200%, for merchants selling comparable product at comparable prices and receiving equivalent traffic. If as an affiliate you see this, don't assume the problem is you, it could be 'them'. And you probably can't fix it, so cease investing in that loser and move on to what the data tells you has a chance to work. Concisely and efficiently put, thanks Rob.

I tend to look at EPC more than conversion rate. It’s can be surprising (and indicative) how EPCs can vary enormously, even up to 100%, 200%, for merchants selling comparable product at comparable prices and receiving equivalent traffic.

If as an affiliate you see this, don’t assume the problem is you, it could be ‘them’. And you probably can’t fix it, so cease investing in that loser and move on to what the data tells you has a chance to work.

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