Choose your own price for hotel stays
A couple of weeks ago I wrote about 3 businesses that had experimented with letting consumers pay what they want and I tried to see how this might be adopted by the travel industry as it struggles with a mis-match of capacity in 2009 which will surely be a low demand year.
We didn’t have to wait long. Someone left a comment on the original post that a new hotel in Singapore is using the pay what you want philosophy as part of it’s lauch strategy. The “Ibis Singapore on Bencoolen” is running a promotion on a dedicated website http://paywhatyouwant.com.sg where potential guests can name their own price during dedicated promotional periods each day. If successful they get to stay a pay the price they have chosen. No idea how the pricing is going but in a press release it is claimed some bids are as high as $100 or what the no-show rate is going to be.
Sorry this is going a bit off the topic of affiliate marketing for the travel industry but there is plenty to come on that.
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