Well, Christmas isn’t normally that kind to travel affiliates, who contrary to most other types of affiliates see a drop in traffic and conversions in December. January 2010 has been great though…
- High Basket Values – It’s normally families booking and often for school holidays so it’s not unusual to see £2000 bookings coming through.
- Increased Traffic – Simply the searches go through the roof compared with the preceding months. I love it.
- Good Conversions – Normally travel sites don’t convert that well. Customers search and search but in January most sites have strong call to action and time limited offers so conversion improves.
As far as I can tell from my little patch, 2010 is shaping up to be a great year for the (beach) travel industry, unless they go and do some crazy capacity increases, but I reckon that will also be under control and helped by the big four becoming the big two. My guess is that :
- The snow helped. It was pretty cold there for a while, which can really drive bookings.
- Low interest rates helped. Even if we don’t exactly have consumer confidence back 100%, the low interest rates probably helped people whack a fortnight in Cyprus on their Mastercard.
- People are more happy than ever to convert online (and call centres can end up with calls queueing), Moreover, certain holiday companies are better than ever at converting their traffic online with less people reverting to the phone.
No related posts.
