Remember “Lies, damn lies and statistics” but this is an excellent video compiled by Erik Qualman showing just how powerful social media is and how fast it is growing.
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Expedia.se marketing FAIL
Spotted an interesting billboard advert in Malmö tonight. Expedia Sweden can get me to Copenhagen and back with a flight + hotel deal – 3 nights in a 3 star hotel for only 2534 Swedish Crowns (about £199), fair enough perhaps but the flight is leaving from Stockholm – 6 hours drive from Malmö. Think [...]
Yahoo opportunistic marketing
Spotted this opportunistic bit of marketing from Yahoo tonight. Well, I’m sure it’s automated to match keywords but looking at one of the headline news stories about a Monarch flight that aborted take off 3 times, yahoo manages to squeeze in an invitation to search for a new flight and even more relevant given the [...]
