The Holidays-Uncovered.co.uk affiliate scheme, last seen on Affiliate Window, has resurfaced on Commission Junction to join the other TUI Travel affiliate schemes there.
Holidays-Uncovered is a UK review site with over 100’000 reviews of hotels and destinations on the site, and now they have photos too. It’s a bit of a curious one as it uses affiliate links to tour operators to makes it’s own money so you’ll have to be careful you are sending it the right traffic and not shooting yourself in the foot.
I actually much prefer it to Trip Advisor. It’s easier to use, doesn’t have any annoying pop ups/pop unders and is more UK focused, this is something I like because lets face it a customer from the USA has different standards than someone from the UK.
They are only after reviews of holidays taken 2007-2009.
Could be very lucrative for affiliates with access to the right type of users, forum owners for example. One interesting thing I notice from the advertiser detail is that TUI is “looking at syndicating our reviews for affiliates through advanced links”. Could be useful for some affiliate websites looking to improve user experience.
Example creative below. Would be nice to see a banner encouraging people to leave a review rather than read the reviews.
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