First Choice Affiliate Scheme

I was pleased to see that First Choice Holidays are back on the affiliate scheme bandwagon. They have just gone live with Tradedoubler who have had some big travel industry affiliate marketing wins this year with Thomas Cook coming over from CJ and Singapore Airlines joining too. I thought it was interesting that TUI has put them with Tradedoubler when I presumed the rationale for moving Holidays Uncovered from Affiliate Window to CJ was to keep everything in one place. Actually I think it’s pretty astute though. It will keep CJ on their toes with the Thomson / Portland account and the same for Tradedoubler with the First Choice programme and also provide some good opportunities for benchmarking between the two networks.

Anyway, I’m looking forward to promoting First Choice Holidays. There’s still plenty of sales to come for this summer with the late deal campaigns going strong and the First Choice website combined with their strong brand looks like it will convert well.

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