Travel Trends are an important thing to keep track of if you are working in affiliate marketing for travel products. Having good knowledge on your market will help target your campaigns effectively. Right product, Right place, Right time.
An interesting poll at moneysavingexpert website has been running since 9th December.
The average UK family is said to spend £600 on Christmas, and not that much more on a holiday. So in tight times, which would you give up spending money on first?
Note: If you are of a different religion, please substitute your nearest equivalent celebration e.g. Hanukah, Eid, Diwali for Christmas in the answer below.A. I’d give up Christmas. 44%
B. I’d give up the (summer) holiday. 41%
C. I don’t do Christmas anyway. 4%
D. I don’t take a holiday anyway. 8%
E. I don’t do either. 3%
Though this shows that Summer Holidays are more resilient than Christmas in the face of the recent and severe economic downturn the reality is people will most likely cut back on both. There are also other factors to consider such as the pounds slump versus the euro which is an interelated threat to holidays overseas. This is one of the benefits of being a travel industry affiliate rather than an employee to one company. When one sector (holidays abroad) has a downturn you can relatively easily switch to another (holidays in the UK).
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