As 2009 should be a good year to promote domestic tourism, I thought it would be a good idea to look at a regional airline. I like promoting airlines because they tend to convert well and usually don’t have leakage to call centres.
The Air Southwest Affiliate Programme is at Affiliate Future.
Air Southwest is a low fares airline, operating turboprops, that flies from Plymouth, Newquay and Bristol to other UK destinations including Jersey and Guernsey as well as Dublin and Cork in Eire. A great option to send people from London or the North of England to Devon and Cornwall for their holidays then. I think it would be good to promote inconjunction with the Blue Chip Vacations affiliate programme.
Apart from the destinations and prices, the “airsouthwest” key selling points are the fully inclusive fares – no baggage charges, or check in fees – and the business product which allows changes to flights and access to business lounges.
Example creative:
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