Well, Christmas isn’t normally that kind to travel affiliates, who contrary to most other types of affiliates see a drop in traffic and conversions in December. January 2010 has been great though… High Basket Values – It’s normally families booking and often for school holidays so it’s not unusual to see £2000 bookings coming through. [...]
Marketplace for niche holiday companies
In an interesting move for the niche tour operator market, TourCMS has launched a marketplace to connect their large number of niche and adventure specialist travel companies with distribution partners including affiliates and travel agents. Rather than creating something like an affiliate network (charging the suppliers and paying the affiliates but keeping a cut), the [...]
Travel Affiliate Marketing Glossary
I spoke to someone recently that said they would like to know more about affiliate marketing but couldn’t get their head round all the jargon. So in this little glossary I have tried to decode a few of the frequently used terms you hear in affiliate marketing. Not sure why there are so many that begin with C…. Please [...]
Blue Chip Vacation Voucher Code Changes
Keeping on the topic of voucher codes in affiliate marketing brought up by the post on changes to the Hoseasons affiliate programme here are some interesting changes to the Blue Chip Vacations affiliate programme announced this week : 1. All sales from voucher code sites will be de-duplicated against our own site analytics. If another affiliate [...]
