One of the great things about affiliate marketing in the UK is the possibilities you get to win prizes in incentives exclusive to affiliates. First of all, you have great odds of winning compared with a normal prize draw for the general public, because there are relatively few entrants. Secondly it can encourage you to go the extra mile and make some sales. Everyone’s a winner!
From a merchant point of view, running an incentive helps to raise the profile of their affiliate scheme and can encourage new publishers to join their scheme. If done well, a good incentive can drive extra sales in the short term as well as the long term benefit that affiliates see it is possible to generate sales with a bit of effort. Moreover running an incentive can encouarge affiliates to find out more about a merchants products / services / key selling points which can only be good.
Probably the ultimate example is the Affiliate Future Barbados incentive. Every year, AffiliateFuture plays host to a network-wide incentive, inviting merchants across all sectors – not just travel – to participate by offering their affiliates the opportunity to jet off for a week of fun and networking in the sun in Bridgetown, Barbados.
AffiliateFuture are preparing to host their annual incentivised Barbados trip for the fourth year running this June (exact date for 2009 to be confirmed) and this year’s trip promises to be bigger and better than ever, as more merchants capitalise on its success.
For the most part you “just” have to generate sales to get an entry but some merchants come up with a whole range of ways to win.
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Thanks for the comments. Good luck winning you’re ticket and hopefully I’ll see you at Gatwick on the 19th June to jet off for some fun in the sun!
Cheers
James Little
AffiliateFuture.co.uk