HAPPY NEW YEAR !
A round up of crytal ball gazing on what 2009 will bring for travel and tourism.
Feel free to use the comments section to make more predictions for the travel industry in 2009.
- shorter holiday durations
- shift to more competitively priced hotels
- destinations to do well – UK, Bulgaria, Tunisia, Czech Rep, Turkey, Egypt, South Africa
John McEwan, Advantage Travel
- Financial security, sound advice, great service and competitive pricing are high on customers agenda but people will still want to travel.
Simon Hargreaves, MD TTA
- It will be more important than ever to decide which part of the market to concentrate on and which part of the market to expect problems in.
- Cruise will continue to grow – but more slowly than in recent times. It is hard to cut capacity in the cruise sector.
Chris Brown who works at sunshine.co.uk
- sunshine.co.uk will become the largest, purely online travel agent selling cheap holidays to the masses.
- Despite the state of the economy people will still go on holiday, however they will spend less, resulting in good volumes but lower turnover when based on, year on year sales.
- Non web based travel companies will launched websites in a bid to widen their reach and web savvy companies will spend more time and money investing in Search Engine Optimisation and online bookable websites and they will spend less on PPC.
- Agents will look at widening their product range selling more ancillaries and destinations they wouldn’t normally deal with.
- A swathe of travel agents not willing to adapt to the changing market will close. This includes high street agents who still think the Internet is a fad! Yes they do exist.
- Ryanair to go bust – well we can hope can’t we!
10 predictions from nileguide blog includes
- mobile goes major “2009 will see new travel planning tools, GPS-based proximity searching, and traveler ratings, reviews and photos finally reach their potential on mobile devices”
- Personalization = Empowerment. “2009 will be the year that one or more travel sites breaks through to empower consumers to find recommendations that are right for then, quickly and easily. Consumers will be turning the knobs and dials themselves, with a better end result.”
- Graham Donoghue “Customers will be more promiscuous. Whereas they may have looked at four websites before making a decision on their holiday in 2008, they will be looking at probably at least eight in 2009.”
- Matt Cheevers “All Inclusive market – this area of the market will continue to flourish as consumers seek better insight into the total cost of their holiday.”
- Alan Josephs “Google algorithms change dramatically to better incorporate relevant content, driving Travolution headlines and causing a big disruption to (and opportunity for) the online industry.”
- Richard Carrick “Every travel cloud has a silver lining for someone – this time it will be UK holidays (I hope)”
Travel affiliate blog thinks there will be strong growth in affiliate schemes, lots of new faces and some good content being generated.